EL PORCO STORY...

The idea that was born in the BARBERSHOP

EL PORCO didn’t start in a lab. It started behind a barber chair. 

For years, Rafaila Beniamin, also known as Ben The Old School Barber, worked day after day in his barbershop—cutting hair, shaping beards, listening to stories. Like many barbers, he tried countless styling products: some too greasy, some too heavy, others that promised a lot but delivered little.

At some point, a simple question kept coming back: “Why isn’t there a product made exactly the way a barber needs it?” 

Not trendy. Not overdesigned. Just honest, reliable, and made to work—every single day.

That’s where EL PORCO was born.

The name reflects character. Strength. No nonsense. Like the men who sit in the chair—not trying to impress, just knowing who they are. 

Ben didn’t want to create a brand that shouts. He wanted one that stands. EL PORCO products are shaped by real hands-on experience: long days in the shop, real hair types, real clients, real expectations. Every formula is designed to be easy to use, consistent, and effective—whether you’re a professional barber or someone styling their hair at home before work. 

No fake stories. No shortcuts. No compromises. 

EL PORCO is about respect—for the craft, for the barber, and for the man using it.

Made by a barber. Built in the barbershop. Used by those who value simplicity, quality, and authenticity.

EL PORCO. Straightforward. Solid. Real.